Access Site (access.intix.org)
Sponsored content can live on any section of the INTIX Access site. Content is supplied by the external company or organization and posted on INTIX’s Access site for a fee. The piece will include a company logo and verbiage at the beginning to delineate the piece from original Access content and articles.
Sponsored content must adhere to a strict set of guidelines that uphold the editorial integrity of the publication. They are as follows: \
- Avoid the pitch: Sponsored content must be educational, not purely promotional. Your piece must be written in a fresh and thoughtful manner, providing commentary on issues relevant to the ticketing industry. It should be written by someone who has unique expertise or experience, and in a manner that is accessible, compelling and free of jargon.
- Provide informative, actionable information: All content inquiries and submissions must be educational and provide actionable information that ticketing professionals can apply to their day-today activities.
- Speak in broad terms: Your piece should not be centered on your company or product. Instead, it should speak in broader industry terms. Presenting a challenge, along with a solution—without mentioning your company or product name—will go a long way in providing an authentic and impactful voice to our audience. In addition, content should be written from the third-party perspective, unless it is a case study of something specific to your company or organization.
- Be a compelling storyteller: Whenever possible, base your story on real customers with real people solving real challenges. Speaking in particulars rather than the hypothetical paints a more compelling story for the reader.
The Access editor has the right to revise all articles to fit INTIX and Access style and voice. Articles should be between 500 and 700 words and include artwork (photos or graphics that properly add to the story). All submissions must be accompanied by an executed author agreement, company logo, author headshot and a 2-4 sentence bio.