NFL considers partnering with high-end ticket provider led by Jerry Jones, Yankees
Tuesday, August 1, 2017
by A.J Perez, USA Today.com
The National Football League is in discussions to potentially combine its hospitality and event business with one founded by Dallas Cowboys owner Jerry Jones and the New York Yankees, according to a report published Monday.
The Wall Street Journal reported that no deal would be complete until later this year, if one even comes to fruition.
Legends Hospitality Management, co-founded nearly a decade ago by Jones, currently works with at least five NFL teams (the Cowboys, San Francisco 49ers, Atlanta Falcons, Los Angeles Rams and Los Angeles Chargers) on suite sales, concessions and other fan-experience services. Legends also partnered with the NFL to sell an excess inventory of suites as part of ticket packages at Super Bowl XLVIII.
NFL on Location, founded in 2015, has provided ticket packages — some which run more than $10,000 per ticket — for the last three Super Bowls.
One holdup of the potential deal is that some NFL owners could be hesitant due to Jones’ financial stake in Legends. While the NFL would have a majority stake in the combined company, Jones would have a larger share compared to the other owners.