Final Four title game ticket value shows small increase over last year
Monday, April 3, 2017
Tickets for the Final Four championship game typically run a lot cheaper than the two semifinal games, although the drop for Monday’s game may not be so precipitous
StubHub has seen an 8% uptick in the total value of tickets for Monday night’s Gonzaga vs. North Carolina title game compared to the same time period ahead of last year’s championship game (North Carolina vs. Villanova). TicketIQ, an online ticket sales and tracking site, reported the cheapest seats for the game at University of Phoenix Stadium have increased about 25% to about $130 since Saturday night, when the Bulldogs and Tar Heels advanced.
“I think it’s a little surprising,” StubHub spokesperson Cameron Papp told USA TODAY Sports. “We have seen some good demand. There are a couple factors that appear to be at work here. First, the stadium this year is smaller than last year’s Final Four (Houston’s NRG Stadium), and that appears to have kept the inventory low. Then there are the storylines. This is a redemption game for North Carolina and, for Gonzaga, this is the first time it's playing playing for a national title."
The reason why the finals tend to be much less expensive than the semis is pretty straightforward: The Final Four is sold in strips that include both semifinal games and the title game two days later. That means by the time the semis concluded Saturday night, the fan bases for two schools --- in this case, South Carolina and Oregon --- lose interest and often flood the secondary ticket market.
That’s why there were seats that went for as little as $34 in 2012. Here’s a rundown of the five most recent championship games along with the cheapest seats sold for each from information provided by TicketIQ: 2016 ($72), 2015 ($99), 2014 ($45), 2013 ($122) and 2012 ($34).
The cheapest seat for the two semifinal games on Ticket IQ went for $212.
StubHub reported demand --- judged by the total value of tickets sold on the site --- has increased 10% since Saturday night.
The median selling price for a ticket to Monday’s title game was $255, according to StubHub. The most expensive ticket sold so far went for $4,400, and the cheapest was purchased for $50.
There were about 2,100 seats on StubHub and about 3,000 seats left on the secondary market overall as of Monday morning. The most expensive seat on StubHub was listed for $6,995, a sideline seat four rows from the floor at center court.