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Sundance Institue Selects TopTix to Support Ticket Sales for Sundance Film Festival

Monday, November 14, 2016   (0 Comments)

Annual Sundance Film Festival Attracts 46,000 people from around the world who purchase individual tickets, ticket packages, passes and credentials
Charleston, SC (October 27, 2016)—Sundance Institute has signed on with TopTix, based in Charleston, SC, to create a seamless experience for customer ticketing, including integration with the Sundance Film Festival online program guide.  
Sundance Institute was keen on simplifying the online ticketing experience as well as integrating the ticketing process with the Festival’s mobile application, which serves as a real-time reference guide for patrons, providing screening locations as well as powering the Festival’s e-waitlist system. Following an intensive selection process, the Institute selected TopTix and its advanced ticketing system—SRO4.
“Sundance Institute has a broad audience of film lovers, press, industry, volunteers and members from around the world. We were looking for a system that could scale with us to accommodate the unique needs of all of our constituents and provide a seamless purchase experience for the Sundance Film Festival,” said Linda Pfafflin, Sundance Institute’s Associate Director of Ticketing. “We really liked the flexibility and configurability of SRO4 and its ability to handle a large volume of concurrent customer transactions.”
Sundance Institute started working with TopTix personnel in June, mapping out workflow for box office and online transactions, member registration, and future integration with the Festival mobile app—using SRO’s open API. Online sales of festival passes and ticket packages for a national audience opened on October 26th. Individual tickets for a national audience go on sale on on January 17, 2017
“The Institute offers a wide variety of pass, package and individual ticket options, as well as membership levels, and so it was important to get an early jump on transitioning all that data over to SRO4,” commented John Jennings, Associate Director of Digital Products. “The Toptix team has a thorough knowledge of what it takes to run a large event and how technology can create time saving solutions behind the scenes.”
Brian Stallings, President of TopTix Americas, has been on site in Park City regularly over the past few months. “It is an honor to be selected by Sundance Institute to support such a long-standing, worthwhile organization,” he said. “There are many departments and people involved with a project of this magnitude. I have to give credit to our implementation team for their outstanding diligence in moving the process forward.”

About TopTix, Ltd.
Since 2000, TopTix, Ltd ( has been supplying software for ticketing, fundraising and customer relationship management. Our flagship platform, SRO (Standing Room Only), supports over 500 institutions, processing 80 million tickets a year. Our client base including museums, theaters, festivals, stadiums, arenas, sporting organizations, concert halls, and visitor attractions spans 16 countries, including such well known organizations as: The Royal Concertgebouw, the Netherlands; J. Paul Getty Museum, College Football Hall of Fame, Ravinia Festival, USA; English National Opera, West Bromwich Albion Football Club, UK; Friends Arena, Sweden.

Media Contact:
Tom Alexander