INTIX ANNOUNCES MAUREEN ANDERSEN AS NEW CEO
Monday, November 7, 2016
Wednesday, November 9, 2016 -- The International Ticketing Association (INTX) announces the selection of industry veteran Maureen Andersen as its new President and Chief Executive Officer (CEO), effective November 21, 2016.
INTIX, founded in 1980, represents ticketing, sales and marketing professionals from all walks of entertainment including arenas, stadiums, arts, sports, universities, museums and attractions.
“Maureen Andersen is a highly-respected industry giant with exceptional experience that allows her to hit the ground running. We are honored and excited to have her helming our association,” said Past-Chair and Search Committee Chair Gary Lustig. Andersen takes the reigns at a critical time in the INTIX organization’s evolution with a goal of growing membership, offering greater learning and professional development opportunities to members and the industry, forming more strategic relationships with other entertainment associations, and executing on the new strategic plan drafted by the entire INTIX Board of Directors.
“I am honored and energized to take on this new endeavor for an organization that has given me so much. I look forward to the opportunities as well as the challenges. I am excited to work with the INTIX Board and to engage deeply with the membership of INTIX at this exciting time. I am deeply committed to advancing our work and the professionalism of fan and patron engagement through ticketing, marketing, and customer service practices,” Andersen said.
The search was conducted by Mark Gnatovic, SVP of SearchWide, a full service executive search firm which focuses on organizations in the tourism, hospitality, entertainment, convention, trade associations, venue management and experiential marketing industries. Earlier this year, SearchWide also placed industry veteran Brad Mayne with the International Association of Venue Managers (IAVM). According to Gnatovic, “SearchWide reached out to over 100 potential candidates. During our due diligence, Maureen’s name kept coming up. We asked her early in the process and finally convinced her to become a candidate. It is not that unusual for associations to garner interest from their current board leadership because of their passion and industry knowledge. Maureen clearly checks the boxes and is passionate about creating relevancy for INTIX and its members moving forward.”
Search Committee member Derek Palmer of tickets.com added “Maureen epitomizes the passionate leadership that INTIX needs as we look to take the organization into the future. I was honored to participate in the search process and was impressed by the extremely high quality of candidates the position attracted. I believe this shows the great opportunity in the live entertainment space INTIX has to deliver on its important mission for all of its members and partners.”
Andersen has held executive positions within both live entertainment venues and businesses that serve the entertainment industry. Maureen began her career with a 23-year stint at the venerable Denver Center of Performing Arts overseeing ticketing and sales. She then became Project Manager for Spectra Ticketing working with all market genres including sports.
Maureen will be leaving her position as Vice President, Arts & Entertainment for INTIX member organization AudienceView, where she has been for seven years. “As I take on this exciting new role, I want to express my appreciation for all the opportunities AudienceView provided me to serve their performing arts, entertainment and international markets.”
“We are so excited for Maureen to have this great opportunity to lead INTIX, which is such an integral association in our industry,” said Mark Fowlie, CEO of AudienceView. “At AudienceView, we’ve been fortunate to have Maureen understand, appreciate and evangelize our platform to arts and entertainment organizations around the world. It is difficult to find words that properly express how much we will miss Maureen’s ability to connect AudienceView with organizations in need and mentor future industry leaders, but we are thrilled that INTIX sees in her what we’ve always seen. With Maureen at the helm, we are excited to deepen our relationship with INTIX even further.”
Andersen is no stranger to the demands of this positon having served INTIX on an interim basis for six months in 2009-2010 as the Association’s Interim President following a sudden vacancy of that position. Throughout her career, Andersen has been a highly-engaged member of INTIX and has served on the Board of Directors, Executive Committee, and chaired many other committees including Education, Body of Knowledge, Sponsorship as well as several Denver and Colorado conference committees. She is also a recipient of multiple awards including the highest INTIX honor, the Patricia Spira Lifetime Achievement Award.
With Maureen’s appointment into this leadership position, she has resigned her current INTIX Chair role which has been immediately filled by Chair-Elect, Jane Kleinberger who will serve with Past-Chair, Gary Lustig as they finish the current 2016 term. Kleinberger will continue in the Chair capacity throughout 2017 and will be joined by a new Chair-Elect Kay Burnham from the Segerstrom Center for the Arts who was voted to her position by the Board of Directors last month.