TORONTO, Ontario, Canada – May 10, 2016 – AudienceView has been selected as the new technology partner of Troy University Athletics following an industry-wide search. The world leader in e-commerce software for events and entertainment organizations will provide an integrated solution to power all Trojans ticketing and donor management operations, replacing a fragmented system that included multiple databases and spreadsheets.
“In the past, our fan alumni and donor information was being stored in several different places, so we had a difficult time communicating, cultivating relationships and increasing revenue,” said Jeremy McClain, Director of Athletics at Troy University. “During our discussions with AudienceView, it was clear that they can help us operate our business more efficiently today. AudienceView is also thinking ahead to what college athletics will look like five and ten years down the road.”
Troy plans to improve the online sales experience with a seamless AudienceView-powered website that matches its athletics brand, with all ticketing and donor information stored in a single database. Using integrated email marketing features, the team at Troy will leverage its data to communicate with all types of supporters and foster closer relationships. These steps are expected to improve engagement and drive more revenue from ticket sales and donations.
“We believe AudienceView will make it easier for us to engage our fans and provide for an improved fan experience,” said Rachel Ketchum-Kilgore, Athletics Ticket Manager at Troy University. “Giving fans the ability to manage their own accounts – and in turn their relationship with us – will give them the control that they’ve often requested.”
“More and more schools are recognizing the value in our software and see it as an investment to ensure long-term success across their fan and donor base. With AudienceView, Troy Athletics can offer more opportunities for supporters to show their passion, which can then be monetized through ticket sales and donations,” said Mike Evenson, Vice President of Marketing and Product for AudienceView. “We are excited to help Troy immediately modernize its operations and succeed in its long-term vision to boost revenue and better engage fans.”
AudienceView is a complete entertainment business solutions provider. With over $2 billion in annual transactions, our innovative and engaging software is helping more than 550 venues in 15 countries deliver exceptional shopping, in-venue and customer experiences. The self-serve, e-commerce, ticketing and events management portals enable success for events of all sizes or types. Learn more at www.audienceview.com, or connect with the company on Facebook and Twitter.