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As Bar Codes Replace Tickets, Something Is Lost Before the First Pitch

Thursday, July 16, 2015   (0 Comments)

New York Times (07/02/15) Berkman, Seth

The replacement of printed tickets with bar codes on computer printouts and other convenient options is seen by baseball players as a loss in terms of nostalgic value. “I think something's been lost,” notes the New York Yankees' Garrett Jones. “That's why keeping a lot of those things from the past now, down the road, are going to be pretty cool to have.” Jones and others cherish actual tickets for games as mementos and links to fond memories, while the value they possess can skyrocket if the games become history-making. "I would say the market for historic events, key tickets, has gone up,” says Goldin Auctions president Ken Goldin. “Derek Jeter's last game at Yankee Stadium, something like that, if you printed your own ticket, you're not going to get anything for it.” Six Major League Baseball teams have made a full transition to paperless ticketing, and MLB Advanced Media's Mark Plutzer estimates 27 clubs currently offer ticket delivery via a mobile device. Baseball researcher Dan Busby is concerned the elimination of hard tickets would cause fans and players to lose touch with baseball history. “We're talking about saving trees and losing memories, in my mind,” he says.


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