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Teams Turn to Text as Quick, Simple Way to Sell Tickets

Thursday, March 5, 2015   (0 Comments)
SportsBusiness Daily (01/19/15) Muret, Don

ReplyBuy, a four-year-old Scottsdale, Ariz.-based firm, has deals with the Brooklyn Nets, the Washington Capitals and Wizards, the Los Angeles Clippers, the Detroit Pistons, and the Arizona Coyotes to sell single-game tickets via mobile text messages. In addition, Marquette and Rice universities will use the system for their college basketball seasons. ReplyBuy receives revenue for every ticket bought via its texting system. Through ReplyBuy, teams send ticket offers via text a few days before the game to fans registered for ReplyBuy's Mobile Pass program. Registered members reply with the number of tickets desired to make a purchase. Simplicity, speed, and mobile are the “three pillars we stand on,” says ReplyBuy CEO Josh Manley. ReplyBuy's system, in partnership with Ticketmaster, is linked with Archtics, providing rapid and seamless transactions. Teams are finding the system is worthwhile; for example, the Clippers sold $7,000 worth of tickets for their Jan. 7 game through ReplyBuy. The Pistons had 4,000 signups before the regular season, according to Mike Donnay, the team’s vice president of brand networks. “It’s filled a strategic void for how we can best use mobile and get people purchasing tickets early,” Donnay says.