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Ethical Ticket Exchange Scarlet Mist Closes Down

Thursday, February 12, 2015   (0 Comments)

Complete Music Update (12/05/14) Malt, Andy

Scarlet Mist founder Richard Marks announced the closure of the U.K. ethical ticket exchange, which functioned as a channel through which music fans could sell unwanted event tickets at face value in response to growing numbers of tickets being sold at inflated prices by online scalpers. Marks says he decided to close the exchange to care for his disabled wife and family, although he also acknowledged persistent problems with fraudsters using the Scarlet Mist website. The platform, started in 2003, had to close in 2011 because of "unacceptably high levels of fraud" committed by such criminals on the site, but it reopened in early 2012. Marks says ticketing sites such as his are a growing necessity, lamenting "ticket touts and the secondary ticket market are here to stay." Marks also is doubtful the market for secondary tickets sold at high markups will go away even with the passage of an amendment in the Consumer Rights Bill forcing online touts to give buyers additional information so they have a better idea who resellers are, how big a price hike is being added, and the risks they face via secondary market ticket purchases. Still, Marks is hopeful Scarlet Mist could be revived, perhaps as a Facebook app.

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