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Ticketmaster Bins 'Frustrating' CAPTCHA Test in UK

Thursday, August 14, 2014   (0 Comments)
Music Week (06/16/14) Ingham, Tim

Ticketmaster will no longer require consumers in Ireland and the United Kingdom to enter difficult to decipher Completely Automated Public Turing test to tell Computers and Humans Apart (CAPTCHA) words in order to purchase tickets. Instead, software created by Solve Media will require users to provide answers to simple multiple-choice questions or provide well-known phrases. "With our proprietary TYPE-IN technology, fans can solve CAPTCHAs in half the time it takes to decipher the outmoded squiggly numbers and letters," says Solve Media CEO Ari Jacoby. Solve's software also is considered more effective at blocking bots that buy up large lots of tickets before fans have a chance to purchase them. “While an important step in blocking bots, we know the current CAPTCHA solution can be a frustrating part of buying tickets for fans," says Ticketmaster International's Mark Yovich. "By working with Solve Media we're leading the industry in creating the best possible fan experience while continuing the aggressive fight against bots.”

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