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Ticketmaster Adds Animated Watermarks to Mobile Tickets

Thursday, August 7, 2014   (0 Comments)
NFC World (06/17/14) Boden, Rian

Ticketmaster's new iPhone app authenticates mobile tickets with an animated watermark. The app also enables users to resell and transfer their tickets to others. The watermark automatically activates prior to the event, and shows a cheering crowd when the ticket is presented for scanning. All venues operated by Live Nation and 60 percent of venues throughout the United States can scan tickets on mobile devices. Fans with iPhones can add tickets to Passbook through the Ticketmaster iOS app and the Ticketmaster mobile Web site. The app also enables users to keep track of artists, events, and venues, and set up personalized alerts for upcoming events. “Not only does our app provide the biggest selection of event tickets, it also offers fans the richest feature set in the industry, all re-engineered to help fans easily find, buy, transfer, and sell their ticket," says Ticketmaster’s Mike Lane. "And on the day of the event, the app allows fans’ iPhones to become the ticket.”

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