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One Country Star's War on Ticket Scalpers

Monday, June 2, 2014   (0 Comments)
Toronto Star (Canada) (05/02/14) Sakamoto, John

Country musician Eric Church has declared war on ticket scalpers, and he recently canceled about 1,000 tickets to a Minneapolis show that were bought by brokers and sold them back to fans. "We used order information such as name, billing address, credit card info, email address, and IP address to identify purchasers that violated the eight ticket per household buying limits," notes Q Prime South's Fielding Logan. A key complication of this approach concerns fans who bought tickets from scalpers, possibly at highly inflated prices. "Ticket scalpers got their money back and we would expect that scalpers would in turn refund their customers," Logan says. However, while he acknowledges this is unlikely, he contends in such instances fans "would have a strong case for contesting charges with their credit card company if they paid for something that the seller didn't deliver." Logan also admits the best outcome for such efforts is to contain scalping rather than halt it, and he is disheartened that most artists do not seem to care about the scalping issue. "As Eric said, 'A lot of acts just want to sell as many tickets as they can and they don’t care who they sell them to,'" Logan points out. He also says Church will apply the same anti-scalping strategy to his Canadian tour.

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