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MissionTix: This Baltimore Ticketing Company Hopes to Triple Sales by 2017

Thursday, May 1, 2014   (0 Comments) Baltimore (04/02/14) Zaleski, Andrew

Baltimore-based MissionTix has in the last four years begun contracting with larger customers and larger events, and it experienced its most profitable year yet in 2013. The key to MissionTix's expansion strategy was the appointment of new CEO Greg Cangialosi last July. Hiring Cangialosi was the first step in MissionTix's plan to shift from being a service company that offers a ticketing product to a product company that can "package experiences outside of just the ticket purchase," says MissionTix COO Joe Loverde. The core element of the company's strategy is a new online ticketing platform, which is designed to boost sales threefold from $12 million to $30 million to $36 million in the next two to three years. Among the contracts MissionTix has secured to help reach this goal is a five-year deal with Howard County to make the firm the exclusive ticket seller for the yearly Wine in the Woods event. The biggest change will be ushered in by the new ticketing platform, in conjunction with marketing tools, a responsive website redesign to mobile-enable the platform, and a "cashless commerce" option enabling event attendees to purchase food, drink, and merchandise, as well as tickets, at events through the mobile interface. MissionTix also is collaborating with event organizers and groups to provide them with better event marketing and follow-on sales generation tools.

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