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How Ticketfly Turned Its Competition Into a Competitive Edge

Thursday, April 24, 2014   (0 Comments)
Fast Company (04/11/14) Dishman, Lydia

In an interview, Ticketfly founder Andrew Dreskin says the company owes its success, which includes a four-year gross of $500 million and 11.2 million tickets processed, to its vision of operating as "an independent, progressive technology platform that our partners use to power all the technology for their events." Dreskin says a major challenge in the event marketplace is the absence of an integrated platform for promoters to build, market, and ticket their events. The Ticketfly platform lets them produce branded websites, email newsletters, perform social media marketing, and employ the Fanbase customer analytics suite as they strive to improve the fans' experience. Ticketfly's affiliate network and Fanbase technology enable promoters to keep up with the latest developments and rapidly respond to fans' needs, which Dreskin says "leads to packed shows, happy fans, and a better live events experience for everyone," as well as higher revenues. Dreskin remains optimistic despite Ticketmaster's growing footprint with its buyout of Live Nation. "The fact that our ticketing and marketing platform is truly independent has definitely contributed to our rapid growth and success winning over big names like the 9:30 Club, Merriweather Post Pavilion, and the Pitchfork Music Festival," he says. "We don't compete with our partners, we help them grow their businesses."

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