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ACC Adding Technology to Improve Fan Experience

Thursday, April 10, 2014   (0 Comments)
Winston-Salem Journal (NC) (03/16/14) Thompson, Mark

The 2016 and 2017 ACC men’s basketball tournaments will offer fans amenities through technology such as arena Wi-Fi camera feeds that fans can access to view the game differently, if the Barclays Center in New York hosts the tournaments. The Wi-Fi system enables the arena to centrally control all aspects of technology, including wired and wireless access, security, surveillance, ticketing, and point-of-sale payments. New stadiums are being built with fewer seats and more technology, with the goal being to improve the in-building fan experience and draw fans away from watching sporting events at home. For example, the Verizon Center in Washington, D.C., has installed 30 iBeacons, which Major League Baseball intends to deploy in its ballparks nationwide. The iBeacons enable iPhone users to link wirelessly within the arena while consuming little power, and the Verizon Center's iBeacons will detect a user within inches to deliver promotions via a location-based app. ACC commissioner John Swofford says ACC schools also are seeking ways to incorporate new fan experiences in their home football stadiums and basketball arenas. “Young fans are used to and expect [it], and it’s a part of their way of enjoying the game,” he says. “They like the ability to be interactive, the ability to connect with their friends elsewhere as well as in the venue and talk about what’s going on.”

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