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N.J. Symphony Rolls Out 'Select a Seat' Ticketing for Online Sales

Thursday, October 31, 2013   (0 Comments)

Newark Star-Ledger (NJ) (09/26/13) McGlone, Peggy

Concert fans can now avail themselves of an online ticketing program that enables them to choose where they want to sit, courtesy of the New Jersey Symphony Orchestra (NJSO). The program lets purchasers view seating maps displaying available seats and already purchased seats. "As a consumer, I like the options of looking at everything that is available and choosing the seat that works for me," says the NJSO's Catherine Levin. She notes, for example, that many piano concertgoers want seats that enable them to see the pianist's hands. "Or some people want to sit up high to see the trombones," Levin says. "Now you can get in there and see where you can sit." Levin says sales from the select a seat program have overtaken the traditional best available selection in the first few weeks of the initiative's launch. "Customers are so different," she points out. "What one wants, the next one wants nothing to do with. And the more we understand our customers are not homogenous, that they have different needs and wants, the better we can serve them." Levin says buyers can still choose best available for the whole venue and by price level, as well as call the orchestra and get personal assistance.


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