Ticketmaster Puts Resale, Unsold Tickets in One Spot
Thursday, September 19, 2013
Associated Press (09/14/13) Nakashima, Ryan
Ticketmaster intends to help fans price-shop more easily with a new ticket resale system that enables them to see what seats, both unsold and those up for resale, are available in one place. Ticket buyers can use a computer to access the TM+ system and see where each available seat is in a venue, how much it costs, and whether it is still unsold or a marked-up resale seat. Previously, buyers had to conduct separate searches for resales and unsold tickets. "This now allows fans to have one-stop shopping," says Jim Rushton with the Miami Dolphins. Ticket holders wishing to sell can do so from a computer or mobile phone, and sending physical tickets by mail is unnecessary since the transfers are all electronic. Meanwhile, directing customers to a map that displays original tickets next to resale tickets raises the odds of more original tickets selling, which means more revenue for venues, teams, or artists. The TM+ system already has been used for about 300 events, and Ticketmaster says the system is still undergoing testing. The resale ticket market is estimated to be worth more than $4 billion in yearly revenue in North America, and Ticketmaster should increase its market share from about 10 percent to about 30 percent in the next several years through TM+, says analyst John Tinker.
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