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Best Union And Vasco Rossi Break Records With Massive Concert Turnout

Wednesday, June 28, 2017   (0 Comments)

Vasco Rossi has been breaking records for a long, long time – his album Gli spari sopra, released in 1993, went platinum ten times. In 2007, "Basta Poco" ("A Little Is Enough"), topped the Italian FIMI Charts for 21 weeks, making it Italy’s best-selling single of 2007. He has a reputation for playing in and selling out big arenas and stadiums – and this time, he’s broken a world record!   Rossi’s July 1st concert “Modena Park” at the Enzo Ferrari park in Emilia city has officially become the largest concert event ever with 220,000 paying attendees for the single date.

The concert is being organized by Big Bang promotion agency and sold by the Vivaticket ticketing platform, both belonging to ticketing giant Best Union.  Rossi teamed up with Best Union, Italy’s biggest ticketing and access control solutions provider, in January, as the debate around secondary ticketing was still a major topic in the Italian music market.

The last 20,000 tickets were a special offer only to those who had not previously been able to purchase tickets to the concert. These highly sought after tickets, put up for sale May 23, 2017, were sold out within mere hours.

"We are setting a new world record: it will be the biggest concert ever in the history of music," announced Luca Montebugnoli, chairman of Best Union Company, at a recent press conference in Modena.

This massive turn out shatters the record previously held by A-ha (with 198,000 fans in Rio de Janeiro’s Maracanà in 1991, Tina Turner in 1988 (188,000 people), and Paul McCartney in the 90’s (185,000 people).

But those who haven’t been able to get a hold of a ticket should not despair, the organizers have plans to set maxi-screens in Rimini and Modena and the concert will be broadcast in over 140 cinemas throughout Italy.


Best Union has been a worldwide leader in ticketing technology and development for over two decades and ranks in the top five ticketing and event services globally. Best Union excels at providing state-of-the-art ticketing and access control solutions capable of handling high-volume sales and admissions, as well as expert services and staff for all aspects related to communication, promotion, and sponsorship of events around the globe.

Best Union offers a flexible suite of innovative solutions for attractions, theatres, museums, theme parks, events and exhibits of all sizes. With a direct presence in Italy, the UK, the USA, the UAE, France, Singapore, and Australia, Best Union offers ticketing solutions to more than 1,000 clients in over 30 countries.

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