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The Arkansas Arts Center Adds SRO From TopTix to Consolidate Operations

Wednesday, June 7, 2017   (0 Comments)



LITTLE ROCK, AR (June 7, 2017) – The Arkansas Arts Center announces that it has signed on with TopTix and SRO, a web delivered software and API-based system for ticketing, CRM and marketing.   The goal, in moving to SRO, is to consolidate cross-departmental functions onto one system, including: box office and online ticketing, membership management, marketing and fundraising.


“We selected SRO to help us streamline the onsite and online process for patrons, allowing them to more easily identify and engage with the numerous and ever changing activities and programs offered here at the Arts Center,” said Laine Harber, Deputy Director of Operations/CFO.


The Arkansas Arts Center offers a multitude of exhibitions, children’s theatre performances, workshops, lectures and more than 100 children’s educational classes each quarter.  The breadth of offerings supports the Center’s mission to be a dynamic focal point in the community for discovery, creativity and learning through visual and performing arts.  But it also presents a highly complex operational challenge.


Initial implementation of SRO in the box office has already made a positive impact. The Arts Center generated data for more than 8,000 patron records from its most recent non-paid exhibition, representing 40 different states from visits to a single exhibit.  This kind of visibility into patron activity greatly enhances the staff’s ability to assess patron interest, manage resources, and facilitate strategic planning discussions with tourism and funding partners.


“We challenged our implementation team with an accelerated timeline. I’m pleased with how SRO is performing so far and couldn’t be more impressed with the support we’ve received from everyone at TopTix,” said Angel Galloway, Director of Marketing & Communications. 


Katie Dewey, Director of Implementations at TopTix added, “I’m impressed with the number of exhibits, performances and educational programming that the Arkansas Arts Center offers to the community.  The team’s commitment to making the experience simpler and easier for their patrons was clear throughout the implementation process.  I’m excited that TopTix and SRO have allowed them to reach more customers and further their mission in the community.”




About TopTix, Ltd.

TopTix (, a subsidiary of SeatGeek, has been supplying software for ticketing, fundraising and customer relationship management since 2000. Our flagship platform, SRO (Standing Room Only), supports over 500 institutions, processing 80 million tickets a year. Our client base including museums, theaters, festivals, stadiums, arenas, sporting organizations, concert halls, and visitor attractions spans 16 countries, including such well known organizations as: The Royal Concertgebouw, the Netherlands; J. Paul Getty Museum, Ravinia Festival, USA; English National Opera, West Bromwich Albion Football Club, UK; Friends Arena, Sweden.  



Media Contacts:


Arkansas Arts Center

Angel Galloway




Tom Alexander


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