News & Press: INTIX News

SeatAdvisor Hits the Trifecta in Horse Race Tracks

Tuesday, March 21, 2017   (0 Comments)

SAN DIEGO, March 21, 2017 /PRNewswire/ -- SeatAdvisor, Inc. announced the successful completion of another Breeders' Cup World Championships held November 2016 at Santa Anita, with ticketing powered by SeatAdvisor.  Thoroughbred racing's year-end Championship event, the Breeders' Cup is the richest 2 days in sports with over $28 million paid out in purses and awards over the entire weekend.  With over 118,000 attending the event, it was critical that the ticketing and entrance scanning was fast and efficient.  "The 2016 Breeders' Cup was another outstanding event for our fans and horsemen, and we appreciate SeatAdvisor partnering with us to make sure the ticketing process went smoothly," said Breeders' Cup President and CEO Craig Fravel. "We look forward again to working with Seat Advisor for this year's Breeders' Cup at Del Mar."

Due to the limited availability of these high value tickets, Breeders' Cup once again used SeatAdvisor's TicketResell capability.  This is the fourth consecutive year that the TicketResell program has been made available to Breeders' Cup patrons. With TicketResell, if patrons are no longer able to attend the event, they are now able to resell event tickets directly through their online account held with the Breeders' Cup. A desired resale price is set by the seller, and tickets are then added to the accessible inventory and made available for buyers. All transactions are 100% secured and guaranteed by Breeders' Cup, unlike other secondary market resellers.

In addition to being the host for the 2016 Breeders' Cup, Santa Anita Park recently signed with SeatAdvisor for its ticketing needs. "When looking for a new ticketing solution, it was a simple decision to choose SeatAdvisor. They have an excellent reputation in the racetrack industry for their product and their support which we got to experience first-hand while hosting the Breeders' Cup," said Santa Anita's Director of New Media Andrew Arthur. "With their excellent training, we were on sale in record time."

SeatAdvisor also announced the renewal by longtime customer and 2017 Breeders' Cup host, Del Mar Thoroughbred Club (DMTC).  A SeatAdvisor customer since 2006, DMTC has continued to use the reserved ticketing and print at home ticket functionality to improve their customer's experience.  With a very complicated seating layout including clubhouse, box and reserved seating as well as reserved seating in several restaurants, it was critical to have an easy-to-use SeatMap to help customers pick the right seats for them. "Working with SeatAdvisor is a true partnership," said VP of Operations Ann Hall. "They are always looking for input on ways they can help us be more successful and the support is always immediate if we have a question or an issue."

About SeatAdvisor

SeatAdvisor ( delivers a smarter ticketing and patron management solution to help venues worldwide nurture and grow their audiences. We combine a powerful but easy-to-use ticketing system with integrated fundraising, analytics, marketing and CRM capabilities. A proven innovator since 1999, SeatAdvisor was the first to provide interactive SeatMaps including the view from a seat. With global headquarters in San Diego, CA and regional offices in Europe and Australia, thousands of venues worldwide have chosen SeatAdvisor to sell over 100 million tickets.

About Breeders' Cup

The Breeders' Cup administers the Breeders' Cup World Championships, Thoroughbred racing's year-end Championships. The Breeders' Cup also administers the Breeders' Cup Challenge qualifying series, which provides automatic starting positions into the Championships races. The 2017 Breeders' Cup World Championships, consisting of 13 Grade I races with purses and awards totaling $28 million, will be held November 3-4 at the Del Mar Thoroughbred Club in Del Mar, Calif., and will be televised live by the NBC Sports Group. Breeders' Cup press releases appear on the Breeders' Cup Web site, You can also follow the Breeders' Cup on social media platforms, Facebook, Twitter, Instagram, Snapchat and YouTube.

About Santa Anita Park

Santa Anita Park is a Stronach Group company, North America's leading Thoroughbred racetrack owner/operator. The Stronach Group racetracks include Santa Anita Park, Gulfstream Park & Casino, Golden Gate Fields, Portland Meadows, Laurel Park and Pimlico Race Course, home of the world-famous Preakness. The company owns and operates the Palm Meadows Training Center in Florida, and is one of North America's top race horse breeders through its award-winning Adena Springs operation. The Stronach Group is one of the world's largest suppliers of pari-mutuel wagering systems, technologies and services. Its companies include AmTote, a global leader in wagering technology; Xpressbet, an Internet and telephone account wagering service; and Monarch Content Management, which acts as a simulcast purchase and sales agent of horseracing content for numerous North American racetracks and wagering outlets. The Stronach Group is North America's premier supplier of virtual online horseracing games, as well as a leading producer of social media content for the horseracing industry.

About Del Mar Thoroughbred Club

Del Mar, just a few furlongs from the Pacific Ocean, has been a racing destination since its founding in 1937 by entertainment icon Bing Crosby and a crew of his Hollywood pals. Owner-breeder Crosby, known as the original laid-back Californian, put his special stamp on the place "where nobody's in a hurry but the horses." Bing penned and sang a ditty called "Where the Turf Meets the Surf" in 1938 and the song is still played today at the start and finish of every card. The seaside oval is one of America's racing stalwarts, a proving grounds for stars-in-the-making and stars-in-fact guided by first-rate horsemen and enjoyed by enthusiastic crowds all summer long. Del Mar also conducts a second racing meet – the Bing Crosby Season – during the month of November. In 2017 Del Mar will host its first Breeders' Cup on November 3 and 4. For more information, call 858-755-1141 or visit You can follow Del Mar on Facebook, Twitter, Instagram, Snapchat and YouTube.