Personalizing the Patron Experience to Increase Your ROI
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When: 06/15/2016
12:30 - 1:30 PM
Where: United States

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Cathy Bagwell Marsh, Director of Marketing & Sales, American Shakespeare Center
Michelle Paul, Director of Product Development, Patron Technology
Charlie Wade, Sr. Vice President Marketing and Business Operations, Seattle Symphony and Benaroya Hall

Everyone knows that the decision to buy an arts ticket is about a lot more than what’s on stage. Patrons value a personal relationship with the organization from which they’re buying. This session will prove – with real naumbers and case studies – just how much it matters to make your audience feel like you know them personally. We set context with Patron Technology’s decade-long research study, quantifying the value of connecting with patrons. Then panelists talk about what “building a personal relationship” means in their day-to-day interactions with customers, and how rewarding it’s been, both in terms of patron loyalty and ROI.

Attendee Takeaways:

  • Learn what real arts patrons say about the impact of feeling like they have a personal relationship with the organization.
  • What can ticket-selling organizations doing to build abetter relationship with customers?
  • What results can an organization expect to see as a result of adopting this approach?

Who Should Attend:

Anyone who interacts with customers and/or wants to sell more tickets and improve the customer experience.