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INTIX | Ticketing Conference | Inspiration Stage

Inspiration Stage are venues to provide mini learning opportunities in a collaborative and conversational environment. They offer bite-sized learning opportunities, perfect for a quick hit of new knowledge and several great ideas. The Inspiration Stage space is designed to facilitate conversation and peer-to-peer learning. All sessions are 15 minutes long with 5 minutes of Q&A at the end.

Tuesday, January 23, 2018

11:30 - 11:45 am
 
Chabots Keep Creeping into My Life (Part 1)

  • Bert Picot, President, Picot Entertainment Systems

New technologies are creeping into our personal and work lives at such a rapid pace that it's impossible to keep up. The trend is that mobile apps will eventually be replaced by messaging-based chatbots. Facebook reports that 33,000 developers have written 34,000 chatbots for Messenger. Whatsapp and Facebook Messenger both have over a billion users around the world. Together they are processing 60 billion messages a day, three times more than SMS. In this session, learn how these bots are being used in the ticketing industry today and what new use cases are on the horizon.

  • Review of existing messaging platforms, including Facebook Messenger, Google Assist, Slack, Telegram, Kik and Viper.
  •   Experience interacting with chatbots.
  • Quick overview of key concepts involved in building a chatbot.

 

11:50 am - 12:05 pm

Let's Talk Ethics

  • Barrett Newman, Manager, Ticket Services, Washington Ballet

Many of us sign and agree to follow a code of ethics when joining an organization, but what does that really mean in practical terms? In a world where entertainment tickets can have substantial monetary and emotional value, how we deal with colleagues, other stakeholders, friends and various outsiders can be challenging and even fraught with legal concern. Real-world examples will help bring issues to life and show us how ethical standards can keep us on track.

  • We live in an industry where there is high tradeable value.
  •  Why we must adhere to a certain standard of ethics.
  • How to navigate potential conflicts appropriately.


12:10 - 12:25 pm

5 Critical Lessons I Learned Being a CRM User

  • Kevin Patterson, Senior Account Executive, Patron Technology

CRM technology was a watershed moment for Kevin Patterson as an executive director of an arts organization. He transitioned from three disparate systems and hosts of spreadsheets scattered across departments to a fully integrated system, a new spine for the organization. This new spine demanded a different way of thinking. From breaking down silos and throwing out old processes to make way for new ones, a CRM changed the structure of his organization. Like drinking out of a fire hydrant, it was easy to drown. Hear how five critical lessons drove growth through the deepening of patron relationships.

  • How clearly understanding what you want to know and what you plan to do with the information drives your desired outcome.
  •  Why defining who your customer is and what they value supports a more successful patron experience.
  • How access to information can make your team more successful.

 

2:20 - 2:35 pm
Kick Up Your Digital Strategy in Minutes

  • Aly Knight, Grubb, Marketing Manager, Fox Theatre Atlanta

In this session, learn about emerging trends in core digital marketing platforms including search, display, retargeting and beyond; from casting the widest net possible to honing in on specific targeting strategies.

  • Powerful engagement strategies to reach a larger audience.
  •  Emerging trends in search, display, retargeting and more.
  • The power of social media to interact with your audience and drive event discovery.


2:40 - 2:55 pm
The Most Important Questions Your Organization Should Be Asking

  • Kevin Patterson, Senior Account Executive, Patron Technology

Do you yearn for a better way to manage your organization? Too often, we get trapped in managing day-to-day tasks, so we lose sight of a larger, simpler narrative. With so much data pouring in from technology, it is becoming more difficult to sift key information out from the noise. Your organization is a pipeline, so it is important to focus on attracting, retaining and upgrading your patrons. By concentrating on the key questions and processes surrounding pipeline development, you can develop successful strategies to help your organization thrive.

  • How organizations can focus on attracting new patrons to continuously generate new revenue potential.
  •  The importance of transitioning new patrons through retention efforts to foster deeper relationships.
  • By attracting and retaining patrons, organizations have more resources to turn them into long-term donors and ambassadors.



Wednesday, January 24, 2018

9:40 - 9:55 am

Turning Data into Insights and Insights into Revenue

  • Brad Ball, Co-Founder, CEO, LoyaltyMatch Inc.

Venues that once didn't know what to do with the data they collected about their customers are now utilizing that information to build and deliver campaigns that fill rooms and create new revenue streams. Learn how the 9:30 Club, Anthem, McMenamins, Merriweather Post Pavilion, Kitchener Blues Festival and other iconic venues and events are using data to build fan loyalty and increase revenue.

  • How to turn data into revenue.
  •  Best practices from venue leaders.
  • New technology to assist venues in driving action from insights.

 

10:30 - 10:45 am
Fair Fail Part 1: Legends of the Fail

  • Gail Anderson, Ticket Office Manager, Minnesota State Fair
  • Alison Barry, Manager, Fredonia Campus Ticket Office, State University of New York at Fredonia
  • Amy Kline, Client Success Manager, ShowClix
  • Jo Michel, Director, Michel Consultancy
  • April Moon, Associate Director of Audience Services, Canadian Stage
  • Nick Pesanka, Patron Services & Sales Specialist, MCG Jazz

Most people don’t like to talk about their failures, but in the Fail Fair we encourage it! In four separate 15-minute sessions, ticketing professionals will share a specific project or situation that they conquered, talk about how they beat it and detail the steps put in place to ensure it doesn’t happen again. Each session is system and staff agnostic.

  •  Problems happening in the industry, including exactly what went wrong in each specific situation.
  •  Implications of each “fail” and solutions to help correct similar issues.
  • Develop camaraderie with peers and a network of members that can help.


10:50 - 11:05 am
Fail Fair Part 2: Legends of the Fail

  • Gail Anderson, Ticket Office Manager, Minnesota State Fair
  • Alison Barry, Manager, Fredonia Campus Ticket Office, State University of New York at Fredonia
  • Amy Kline, Client Success Manager, ShowClix
  • Jo Michel, Director, Michel Consultancy
  • April Moon, Associate Director of Audience Services, Canadian Stage
  • Nick Pesanka, Patron Services & Sales Specialist, MCG Jazz

Most people don’t like to talk about their failures, but in the Fail Fair we encourage it! In four separate 15-minute sessions, ticketing professionals will share a specific project or situation that they conquered, talk about how they beat it and detail the steps put in place to ensure it doesn’t happen again. Each session is system and staff agnostic.

  • Problems happening in the industry, including exactly what went wrong in each specific situation.
  •  Implications of each “fail” and solutions to help correct similar issues.
  • Develop camaraderie with peers and a network of members that can help.


11:10 - 11:25 am
Fair Fair Part 3: Legends of the Fail

  • Gail Anderson, Ticket Office Manager, Minnesota State Fair
  • Alison Barry, Manager, Fredonia Campus Ticket Office, State University of New York at Fredonia
  • Amy Kline, Client Success Manager, ShowClix
  • Jo Michel, Director, Michel Consultancy
  • April Moon, Associate Director of Audience Services, Canadian Stage
  • Nick Pesanka, Patron Services & Sales Specialist, MCG Jazz

Most people don’t like to talk about their failures, but in the Fail Fair we encourage it! In four separate 15-minute sessions, ticketing professionals will share a specific project or situation that they conquered, talk about how they beat it and detail the steps put in place to ensure it doesn’t happen again. Each session is system and staff agnostic.

  • Problems happening in the industry, including exactly what went wrong in each specific situation.
  •  Implications of each “fail” and solutions to help correct similar issues.
  • Develop camaraderie with peers and a network of members that can help.

 

11:30 - 11:45 am
Fair Fair Part 4: Legends of the Fail

  • Gail Anderson, Ticket Office Manager, Minnesota State Fair
  • Alison Barry, Manager, Fredonia Campus Ticket Office, State University of New York at Fredonia
  • Amy Kline, Client Success Manager, ShowClix
  • Jo Michel, Director, Michel Consultancy
  • April Moon, Associate Director of Audience Services, Canadian Stage
  • Nick Pesanka, Patron Services & Sales Specialist, MCG Jazz

Most people don’t like to talk about their failures, but in the Fail Fair we encourage it! In four separate 15-minute sessions, ticketing professionals will share a specific project or situation that they conquered, talk about how they beat it and detail the steps put in place to ensure it doesn’t happen again. Each session is system and staff agnostic.

  • Problems happening in the industry, including exactly what went wrong in each specific situation.
  •  Implications of each “fail” and solutions to help correct similar issues.
  • Develop camaraderie with peers and a network of members that can help.

 


Thursday, January 25, 2018

10:30 - 10:45 am
Ask a Millenial!

  • Nick Begley, Senior Marketing Manager, AudienceView

Want to know how to entice Millennials to live events? What type of ads, social media promotions and offers resonate with them? Whether they prefer subscriptions, multipacks or season tickets? How to turn them into lifelong fans? Get the answers in a presentation by Xennial Nick Begley followed by a lively, interactive panel discussion with Millennial sports fans, concertgoers and theater patrons. Millennials are today’s most elusive and sought-after generation of live entertainment consumers. Don’t miss this opportunity to bring your questions and ask a Millennial! 

  • How to attract Millennials to attend live events.
  •  Ideas to engage with Millennial audiences.
  • How to sell and/or package tickets to convert engaged Millennials into buyers. 

 

10:50 - 11:05 am
Chatbots Keep Creeping into My Life (Part 2)

  • Bert Picot, President, Picot Entertainment Systems

New technologies are creeping into our personal and work lives at such a rapid pace that it's impossible to keep up. The trend is that mobile apps will eventually be replaced by messaging-based chatbots.  Facebook reports that 33,000 developers have written 34,000 chatbots for Messenger. Whatsapp and Facebook Messenger both have over a billion users around the world. Together they are processing 60 billion messages a day, three times more than SMS. In this session, learn how these bots are being used in the ticketing industry today and what new use cases are on the horizon.

  • Review of existing messaging platforms, including Facebook Messenger, Google Assist, Slack, Telegram, Kik and Viper.
  •  Experience interacting with chatbots.
  • Quick overview of key concepts involved in building a chatbot.

 

11:10 - 11:25 am
Leading by Following:Empower Your Employees to Solve Problems

  • Shannon Blas-Blair, Patron Services Manager, Soka Performing Arts Center

Let’s face it. Sometimes managers take on too much themselves instead of letting their team tackle a problem. Just ask Shannon Blas-Blair, who has learned that sometimes it’s best to lead by following. She was drowning in incomplete messages left on post-it notes in the box office before empowering her employees to come up with a solution. Find out how Soka Performing Arts Center staff solved the problem and exceeded expectations – all because their manager got out of the way.

  • A leader-sourced solution won’t work if it ignores the behavior that created the problem.
  •  Staff can be empowered to solve problems, and should be supported by their leaders with formal protocols.
  • Leaders who give power to their employees gain their loyalty and deeper appreciation.


11:30 - 11:45 am
Jobs Security: Staying Confident During Mergers, Acquisitions and Management Changes

  • Jason Varnish, Owner/Ticketing Operations Consultant, BOM Advisers

At a time when the ticketing industry is seeing companies bought, sold, merged and closed on an almost weekly basis, what kind of job security and confidence does this provide today’s ticketing professionals? Through a panel of experts who have seen these turbulent times first hand and lived to tell their stories, this session will provide an interactive forum for attendees to share their concerns and experiences so that others may persevere through change and learn how to succeed when faced with these challenges.

  • Experiences of industry peers who have lived through turbulent times.
  • How to deal with concerns and persevere during times of change.
  • How to succeed when faced with challenges surrounding job security.

 

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