INTIX Content
2018 Conference

9 Tips to Get Millennials to Your Venue

March 30, 2018

Millennials are today’s most elusive and sought-after generation of live entertainment consumers. They’re perfect for our industry ― they love experiences and prioritize them over stuff, with 78 percent saying this is how they prefer to spend their money. Millennials have incredible buying power, too, as the largest group in the workforce. So how can you entice them to buy a ticket and come to your events?

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Turning Online Interest Into Action

March 7, 2018

There’s a lot of competition for eyeballs in this 24/7 world of ours. With more than 1.5 billion websites on the internet, how can you make yours stand out? And even if you do attract people, how can you turn those visits into dollars?

According to Liz Hiers, manager of digital solutions at Blackbaud, it goes beyond just having a great website. “It’s really difficult today to get people engaged…to get them to do something,” she says.

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Using RFID to Improve the Customer Experience and Generate Revenue

February 23, 2018

RFID, or radio-frequency identification, is one of the hottest trends in ticketing and live entertainment. First introduced on the festival circuit, events of all shapes and sizes are now implementing RFID technology and leveraging advancements in the field to transform every aspect of the guest experience. An obvious example is RFID-enabled wristbands, which are increasingly being used in place of paper tickets to speed up the flow of customers into a venue.

But as attendees at the 2018 INTIX conference in Baltimore discovered, that’s just scratching the surface.

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Industry

7 Ticketing Industry Trends: What to Expect in 2018

January 25, 2018

The New Year is a time to reflect on what has happened and what is coming in the next 12 months. In entertainment ticketing, change and progress are the only constants.

Since this time last year, we’ve had U.S. tax reforms nix deductions on donations related to season tickets, seen music festivals experimenting with chip implants for attendees and learned email remains the most important source of information across all age groups of performing arts patrons.

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