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Business Behind the Magic Tour

Presented by Disney Institute - SOLD OUT

Time: 11:00 am - 3:00 pm

Separate registration required.

Disney Institute takes you behind-the-scenes to reveal how Disneyland® Park was created. Following lessons on quality delivered along Main Street, U.S.A.®, you’ll step backstage to visit Cast Costuming, the railroad and monorail roundhouse, and the Pyrotechnics Launch Area where skilled Disney Institute facilitators will highlight real examples of how the time-tested Disney business strategies can help your organization succeed. Regardless of the setting, as you travel backstage, you’ll sense that even with thousands of job descriptions, every Disney Cast Member works with a shared sense of purpose that contributes to the bottom-line. Intriguing and unforgettable, this unique experience affords you a first-hand view of the invaluable business philosophies of Walt Disney himself. As you witness the day-to-day operation of his first Theme Park, you’ll gain insights into more than 80 years of business principles that can be easily adapted and implemented in your own organization... and inspire your team to new heights.

Participants must be at least 16 years old and carry government issued photo identification (driver’s license, etc). This tour is conducted entirely by walking, so comfortable shoes are recommended and attire should be suitable for current weather conditions. Closed toe and closed heel footwear is required. Theme Park admission is not included or required. Please notify INTIX of any guests with special needs. Actual locations, or the order in which they are presented, are subject to change.


MEETING LOCATION: You will meet your Disney Institute facilitator at the Compass which is an inlaid mosaic on the ground in the center of the Main Esplanade. The Main Esplanade is the official name of the courtyard area directly in-between the main entrance turnstiles of Disneyland Park and Disney California Adventure Park. Remember, your experiences will begin promptly at the designated times.

A minimum number of participants is required for the tour.  If the minimum is not met, the tour will be canceled in advance and a refund will be issued.

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