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July TSP: SportsBiz Execs Say Tech Companies Have Ticketing Industry in Sight

Friday, August 18, 2017   (0 Comments)

Turnkey Sports & Entertainment

1. When do you expect a technology company like Amazon, Facebook or Apple to become a player in ticketing comparable to Ticketmaster, Tickets.com, AXS and Paciolan?

In the next 2 years – 41%
In 3-4 years – 40%
In 5-10 years – 11%
More than 10 years from now – 1%
Never – 2%
Not sure / No response – 5%

2. Should properties (teams, concert promoters, etc.) have the right to limit ticket buyers’ ability to resell tickets?

Yes – 51%
No – 47%
Not sure / No response – 2%

3. Should sports betting be legal everywhere in the United States?

Yes – 69%
No – 26%
Not sure / No response – 5%

4. Which type of professionals are generally better prepared for the position of General Manager in professional sports?

Those with business, data analysis or front office experience – 68%
Those with experience playing or coaching the sport at a high level – 27%
Not sure / No response – 5%

5. Based on the player personnel moves made since the end of the 2016-17 season, which of the following NBA teams stands to experience the biggest year-over-year revenue increase?

Philadelphia – 28%
Minnesota – 20%
Houston – 14%
Boston – 9%
Oklahoma City – 5%
Charlotte – 2%
Denver – 1%
Sacramento – 1%
Not sure / No response – 20%

6. Will the recent increase in visibility of 3-on-3 basketball via the BIG3 League and the addition of the sport to the 2020 Olympics raise basketball participation rates?

Yes – 48%
No – 44%
Not sure / No response – 8%

7. The participation rates in which of the following youth sports in the US are the most vital for that sport’s popularity and talent pool?


Popularity Talent Pool
Baseball 34% 18%
Soccer 21% 20%
Hockey 8% 11%
Golf 7% 8%
Football 7% 6%
Basketball 7% 20%
Tennis 6% 8%
Not sure 10% 8%

8. At what age would you allow your child to play on a travel team?

5-7 – 5%
8-9 – 14%
10-11 – 25%
12-13 – 29%
14+ – 20%
I would not allow my child to play on a travel team – 6%
Not sure / No response – 1%

9. When directly comparing male and female players in individual sports like tennis and golf, sports commentators/analysts _______ the popularity of the sport as a whole.

Hurt – 26%
Have no effect on – 49%
Help – 18%
Not sure / No response – 7%

10. Which is the greatest rivalry in tennis?

Bjorn Borg vs. John McEnroe – 27%
Rafael Nadal vs. Roger Federer – 24%
Chris Evert vs. Martina Navratilova – 23%
Pete Sampras vs. Andre Agassi – 15%
Monica Seles vs. Steffi Graf – 2%
Serena Williams vs. Venus Williams – 2%
Margaret Court vs. Billie Jean King – 1%
Not sure / No response – 6%

11. Which of the following moments had bigger impact on the sport of tennis?

Billie Jean King’s victory over Bobby Riggs in the “Battle of the Sexes” – 47%
Arthur Ashe’s victory in the inaugural 1968 US Open – 35%
Not sure / No response – 18%

12. Which of the following coaches does the most for the brand of the institution where he coaches?

Nick Saban – Alabama – 40%
Jim Harbaugh – Michigan – 38%
Dabo Swinney – Clemson – 9%
Urban Meyer – Ohio State – 7%
Jimbo Fisher – Florida State – 1%
Brian Kelly – Notre Dame – 1%
Not sure / No response – 4%

13. As a whole, how detrimental to their coaching performance are the ever-growing off-field obligations of college football coaches?

Not at all detrimental – 29%
Somewhat detrimental – 52%
Very detrimental – 11%
Not sure / No response – 7%

14. Would you rather be a…?

College football coach – 50%
Professional football coach – 41%
Not sure / No response – 9%

15. Thinking about your own particular business, what best describes your confidence level regarding the next 12 months for your own business?

7 – Extremely optimistic – 12%
6 – Very optimistic – 35%
5 – Somewhat optimistic – 37%
4 – Neither optimistic nor pessimistic – 10%
3 – Somewhat pessimistic – 4%
2 – Very pessimistic – 1%
1 – Extremely pessimistic – 1%
Not sure / No response – 0%

The Turnkey Sports Poll is a monthly survey of 2,000 sports industry executives representing teams, leagues, governing bodies, facilities, media, events, agencies and brands. The poll covers current events and topics affecting sports business and takes 2-3 minutes to complete. Results are published in the SportsBusiness Journal and on Turnkey’s website. To be considered as a TSP panelist, please click here and enter your business contact information.