Maple Leafs Increasing Ticket Prices in Effort to Hurt Scalpers
Monday, March 13, 2017
March 13, 2017 - SportsNet.ca -- Mike Johnston
The fact the Toronto Maple Leafs will be increasing tickets prices won’t surprise hockey fans. The rationale behind the latest price hike, however, might raise some eyebrows.
Season ticket renewals for the team opened Monday and prices will increase between $7-16 per game in season ticket packages.
According to Maple Leaf Sports and Entertainment (MLSE) chief commercial officer David Hopkinson, this will impact those who sell tickets on the secondary market and ultimately have a positive impact on Maple Leafs fans.
Hopkinson believes the prices on secondary market tickets won’t increase and therefore result in dwindling profits for scalpers, which could mean more tickets being available to fans.
“If we don’t price the tickets appropriately versus what the market is going to pay for them, guess what happens,” Hopkinson told Morgan Campbell of the Toronto Star. “The tickets don’t get cheaper. Just other guys make the money…and that doesn’t help your hockey team. That doesn’t help us get better.”