NBA DIGITAL AND NEXTVR TO DELIVER FREE VIRTUAL REALITY HIGHLIGHTS OF 2017 STATE FARM® ALL-STAR SATURDAY NIGHT, 66th NBA ALL-STAR GAME
Regular-Season Single Game VR Purchases Will Launch Beginning Feb. 23
NBA All-Star 2017 Attendees Can Experience NBA Highlights in Virtual Reality at NBA Crossover in New Orleans
NEW YORK, Feb. 14, 2017 – NBA Digital, in partnership with Turner Sports, and NextVR, the Official LEAGUE PASS VR Partner of the NBA, will offer fans in the United States, free video-on-demand highlights in virtual reality of the 2017 State Farm® All-Star Saturday Night and NBA All-Star Game 2017. The virtual reality experiences will be available in the All-Star Weekend channel in the NextVR app following the conclusion of TNT’s television coverage each night.
Available on NextVR’s platform, the video-on-demand highlights from Saturday will include three signature events: Taco Bell Skills Challenge, JBL Three-Point Contest and Verizon Slam Dunk.
Additionally, beginning Feb. 23, fans can experience live NBA games in virtual reality a-la-carte with a Single Game offering through NBA LEAGUE PASS for a special introductory price for the 2016-17 season of $6.99 USD per game. The entire schedule of games in virtual reality will also remain available to subscribers of the full-season NBA LEAGUE PASS. NBA LEAGUE PASS is part of NBA Digital, the NBA's extensive cross-platform portfolio of digital assets jointly managed by the NBA and Turner Sports.
Fans attending NBA All-Star 2017 in New Orleans will also have an opportunity to experience NBA highlights in virtual reality at NBA Crossover, which takes place at The Chicory beginning Friday, Feb. 17 at 4:00 PM CST.
“NBA All-Star weekend always delivers spectacular plays and we are thrilled to provide fans with an immersive courtside experience in virtual reality,” said Brad Allen, NextVR Executive Chairman. “We will continue to explore groundbreaking ways to expand our historic NBA partnership and deliver unrivaled access to the game to fans anywhere.”
The virtual reality highlights from All-Star 2017 will feature dedicated announcers, including three-time NBA champion Bruce Bowen, and will be presented using multiple camera angles and optimized graphics. Fans with a Google Daydream View or Samsung Gear VR headset, along with a compatible smartphone, can access the free VOD highlights by downloading the NextVR app from the Oculus Store on GearVR users or from the Google Play Store on Daydream. For more detailed instructions, go to http://nextvr.com/nbaallstar.
About NextVR: NextVR is the world’s leading virtual reality platform for delivering live sports and music in virtual reality to fans globally. Launched in 2009, the company has multiple patented technologies that deliver an unparalleled virtual reality experience, providing fans extraordinary access and profound immersion. NextVR has world-class partnerships with leaders in sports and entertainment including the NFL, NBA, FOX Sports, Live Nation, and the International Champions Cup. NextVR was founded by industry leaders with decades of experience in 3D stereoscopic imaging, compression technology and VR broadcasting. For more information, visit NextVR.com.
About the NBA: The NBA is a global sports and media business built around three professional sports leagues: the National Basketball Association, the Women’s National Basketball Association, and the NBA Development League. The league has established a major international presence with games and programming in 215 countries and territories in 49 languages, and NBA merchandise for sale in more than 125,000 stores in 100 countries on 6 continents. NBA rosters at the start of the 2016-17 season featured a record 113 international players from 41 countries and territories. NBA Digital’s assets include NBA TV, NBA.com and the NBA App, which achieved record viewership and traffic during the 2015-16 season. The NBA has created one of the largest social media communities in the world, with more than 1.3 billion likes and followers globally across all league, team, and player platforms. Through NBA Cares, the league addresses important social issues by working with internationally recognized youth-serving organizations that support education, youth and family development, and health-related causes.
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Burson-Marsteller for NextVR