University announces changes to football ticket structure, lottery system
Saturday, February 4, 2017
Alex Carson and Renee Griffin | Saturday, February 4, 2017 --
Notre Dame fans cheer on their team during the 36-28 loss to Michigan State in September. From 2017, general admission seats will vary in cost, from $45 in the upper end zone for the cheapest games to $250 in the lower bowl near the 50-yard line for the most expensive.
When football fans return to Notre Dame Stadium this September for the 2017 season opener against Temple, they’ll notice plenty of changes brought about by the Campus Crossroads project. The long-debated video board will make its debut, seats will be wider in the lower bowl, Wi-Fi will work throughout the stadium and the visiting team will enter through a new tunnel in the northeast corner.
But despite all the aesthetic alterations, the biggest change to the Notre Dame gameday experience might come somewhere else: in fans’ bank accounts.
Traditionally, Notre Dame has charged the same price for any bench seat in the stadium bowl, no matter whether that seat is in the lower or upper bowl, at the 50-yard line or in the corner. That will change in 2017, however, with the University announcing Saturday morning that it will break from that decades-long practice to institute a new tiered ticketing system.
Instead of a single price for all bench seats, there will be eight general-admission price points moving forward — four in the lower bowl, four in the upper — for each Irish football game in Notre Dame Stadium. The result is a decrease in the get-in price, dropping from $75 for any seat against Nevada to $45 for three opponents next season: Temple, Miami (Ohio) and Wake Forest.
“There’s almost a question of fairness to give the people who have seats that aren’t as in much of a prime location a lower price than those who are on the 50-yard line,” University spokesperson Dennis Brown said in an interview with The Observer on Tuesday.
The cheapest seats will be in the upper bowl’s end zone, where single-game tickets will cost $45, $65 or $95 based on the opponent — Georgia and USC will be the most expensive in 2017 — while the most expensive seats will be in the lower bowl’s three middle sections, with tickets costing between $145 for the cheapest games and $250 for the marquee opponents.
Season ticket plans will follow a similar structure, with those seats starting at $400 — plus a $750 required gift — in the “upper end” sections, rising to a $3,000 ticket-and-gift cost in the “lower prime” areas. Though the Irish will play seven times at home this year — due to the lack of a Shamrock Series game — season tickets will be priced for just the standard six games.
Students will see a minor decrease in their costs, too, with the price for student season tickets dropping from $245 to $240.
While seat prices along the sidelines are increasing, the decreases in the corners and end zone means Notre Dame won’t be adding revenue under the new system.
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