News & Press: INTIX News

SeatGeek Taps TopTix's Advanced Software to Power Move Into Primary Ticketing

Thursday, August 11, 2016   (0 Comments)
New York, NY (July 29, 2016) -- SeatGeek and TopTix are pleased to announce a strategic partnership that enables SeatGeek to leverage TopTix’s advanced SRO4 software to provide primary ticketing and create an open ticket marketplace.  

SeatGeek will integrate with SRO4’s API to create a seamless ticket buying and selling experience between the primary and secondary markets. With its core ticketing, CRM, sales and marketing capabilities, SRO4 will provide SeatGeek with essential backend functionality for primary tickets to be sold, fulfilled and delivered on any site or mobile application of an organization’s choosing.

“We were seeking a partner who shared the same vision for an open ecosystem and can support us with backend software to support our primary ticketing needs. We couldn’t be more pleased with TopTix. The team is comprised of some of the best people in the industry and the SRO4 software is really impressive,” said SeatGeek co-founder Jack Groetzinger.

During the evaluation process, the key criteria that set SRO4 apart from other ticketing systems included SRO4’s ability to process thousands of tickets simultaneously; its open API to integrate with SeatGeek’s cutting edge mobile consumer experience as well as other services and allow for a seamless exchange of data; and its rules-based engine, which enables dynamic pricing and promotions that respond to customer activity and needs.  

Currently, a full two-thirds of SeatGeek’s transactions occur on mobile devices, and SeatGeek’s apps incorporate best in class technology to make it easy for fans to buy, sell and transfer tickets to and from other fans with just a few taps. With the SRO4 integration, SeatGeek will now provide a seamless bridge between selling and buying both primary and secondary tickets on any device.

Fred Maglione, TopTix’s Executive Chairman, Americas, concluded, “We are thrilled to partner with SeatGeek on their major initiative and, after a thorough evaluation process, we are proud they selected TopTix and SRO4. I consider this an enormous testament to the power and flexibility of our SRO4 platform.”

About SeatGeek
SeatGeek ( is the leading mobile-focused ticket platform that enables fans to buy and sell tickets for sports, concert, and theater events. With industry-leading mobile ticketing apps, a fan-friendly user experience and its proprietary Deal Score™ technology that helps fans identify the best ticket values on offer for a given event, SeatGeek is transforming the way that fans buy and sell tickets to their favorite events. SeatGeek is also the Official Ticketing Partner of Major League Soccer, working closely with the league to develop and introduce a new integrated ticketing platform for member clubs.

About TopTix, Ltd.

TopTix, Ltd ( is a privately owned firm founded in 2000 that develops software for ticketing, marketing, CRM, merchandise sales, fundraising, loyalty and access management. Our services and technology allow our clients to sell and manage their own ticket sales, capture valuable patron information and control all aspects of the consumer experience. Our flagship platform, SRO (Standing Room Only), is utilized by sporting organizations, leisure attractions, festivals, exhibitions, stadiums, arenas, theatres, concert halls, museums, visitor attractions, cinemas and ticket agencies across 16 countries processing in excess of 80 million tickets a year.

Media Contacts:

SeatGeek Inc.
Amy Snook
(646) 820-5440

Tom Alexander
(610) 888-6454