ExtremeTix & the Texas Renaissance Festival Announce Prolific On-Sale Results
Thursday, June 09, 2016
HOUSTON, June 7, 2016 /PRNewswire/ -- ExtremeTix, a leader in providing ticketing technology and solutions to events, venues, and attractions all over North America, announced in conjunction with the Texas Renaissance Festival record breaking results for its annual "Sale of the Century."
The Sale, which offers deeply discounted tickets exclusively online for the world class Festival in the fall, is met with great demand and anticipation each year. Over 93,000 online tickets were purchased with peak time averaging 175 tickets sold per minute illustrating ExtremeTix's stability, scalability of its solution, and the overall ability to successfully execute a high volume on sale with great success.
Tony DiCamillo, President of ExtremeTix noted, "We have heavily invested in redesigning the ExtremeTix platform, both under the hood as well as aesthetically, with an added concentration on delivering the best mobile experience in the ticketing industry." The mobile concentration was proven and rewarded by the fact that 56% of tickets sold were transacted on mobile devices. "ExtremeTix is proud of both its technical performance as well as its people, in supporting the popular sale and our valued client so well, better than ever," said Mr. DiCamillo.
This year when customers purchase tickets to the Texas Renaissance Festival along with many other events nationwide and in Canada, they will be a part of the ongoing ExtremeTix success story.
Terre Albert, General Manager of the world renowned Texas Renaissance Festival commented, "We sold more tickets, faster and more efficiently than ever before by a long shot. Working with ExtremeTix, we found that their intuitive upsell prompts allowed us to encourage paid parking sales as well as season tickets – which resulted in excess of $100,000.00 of additional revenue we had never before realized in the Sale. We were also extremely pleased with the support we received from multiple departments on the ExtremeTix team in taking care of us as well as our valued customers." Marketing Director Travis Bryant of the Festival noted that, "Through collaborating with the ExtremeTix Marketing team on large scale targeted eblasts and social media announcements, we believe more people - new customers - were made aware of the Sale of the Century than ever before and it shows with our record breaking numbers."
ExtremeTix, Inc is a privately owned corporation headquartered in Houston, TX that develops and markets innovative ticketing solutions for live entertainment, festivals, the arts, sporting events, and attractions among other industry subsets. To learn what ExtremeTix can do for you, visit www.ExtremeTix.com.