StubHub Becomes Official Fan-to-Fan Marketplace of the NASL’S Minnesota United FC
Friday, April 15, 2016
Announcement marks Ticket Alternative's first strategic partnership integration with StubHub
ATLANTA (April 4, 2016) - StubHub, the largest ticket marketplace in the U.S., has announced a new partnership with Minnesota United FC, in which it will be the official fan-to-fan ticket marketplace of the North American Soccer League club team and 2017/18 Major League Soccer expansion team.
“We are excited to partner with a world-class marketplace like StubHub,” said Sean Sittnick, Minnesota United Director of Ticket Sales. “We believe this integration will provide access for new fans while providing a valuable tool for our many season ticket holders.”
As the official secondary ticket marketplace for Minnesota FC, StubHub will provide integrated ticket barcoding for the 2016 NASL season through its partnership with Spectra Ticketing & Fan Engagement, the ticket software provider for Ticket Alternative, who services thousands of events and venues annually across the U.S. StubHub will also receive sponsorship and marketing assets within the Minnesota United FC community, which includes more than 4,500 season ticket holders, a number that continues to grow.
“StubHub is committed to investing in the rapidly growing sport of soccer, and we are thrilled to extend our partnerships roster with Minnesota United FC,” said Kate Green, Head of Business Development, Sports, StubHub. “With Minnesota being named an MLS expansion team, we could not be more excited to extend our services to their passionate community of fans and be a part of their foundation as they build towards Minnesota’s first top division soccer club in 40 years.”
Along with leading ticketing solutions provider, Ticket Alternative, the partnership enables barcode integration for ticket holders to seamlessly resell their tickets on StubHub and in turn, provides tickets that are digitally delivered to the buyer. In addition, fans have access to print-at-home tickets and streamlined listings to sell unused tickets.
“We are thrilled to further enhance our partnership with Minnesota United and provide their fans with a user-friendly experience when they buy and resell tickets,” said Iain Bluett, President, Ticket Alternative. “Our software platform, powered by Spectra Ticketing & Fan Engagement, integrates seamlessly with StubHub enabling Minnesota United’s growing fan base to purchase fantastic tickets during their upcoming NASL season, and going forward as an MLS club, in a convenient and safe manner through StubHub’s official marketplace.”
The announcement marks StubHub’s fifth major soccer partnership since its inaugural MLS agreement with the LA Galaxy in 2013 and first with an NASL team. Since then, StubHub has partnered with other MLS clubs to provide official secondary ticket solutions to the Portland Timbers, Houston Dynamo and the Philadelphia Union.
The partnership with Minnesota United FC is effective immediately for the 2016 NASL season, which the team kicks off on April 2.
StubHub is the world's largest ticket marketplace, enabling fans to buy and sell tickets to tens of thousands of sports, concert, theater and other live entertainment events. StubHub reinvented the ticket resale market in 2000 and continues to lead it through innovation. The company's unique online marketplace, dedicated solely to tickets, provides all fans the choice to buy or sell their tickets in a safe, convenient and highly reliable environment. All transactions are processed and delivered by StubHub and backed by the company’s FanProtect ™Guarantee. Company partners include the Ottawa Senators and the Rogers Cup Tennis tournament, along with over 60 teams in the MLB, NBA, NHL, MLS and NCAA, complemented with companies such as ESPN, AEG, Tickets.com, and Spectra Ticketing & Fan Engagement.
About Ticket Alternative
Ticket Alternative tickets thousands of events and venues annually across the U.S. Based in Atlanta, Ticket Alternative can ticket almost every type of event, large or small, including concerts, sporting events, theater productions, festivals, and parties. Ticket Alternative's range of services includes online ticket sales, an in-house call center, box office software, local ticket outlets, advance ticket sales, including subscriptions and season tickets, donation & fund development, event marketing, access control, and event staffing. In 2012, the company added software development. Ticket Alternative is also one of the largest sellers of event wristbands and custom printed tickets. The company has made the Inc. 5000 list of fastest growing private U.S. companies for the past five years.
About Minnesota United FC
Minnesota United FC plays in the 12-team North American Soccer League (NASL), which also includes the Carolina RailHawks, FC Edmonton, Rayo OKC, Fort Lauderdale Strikers, Puerto Rico FC, Tampa Bay Rowdies, Ottawa Fury FC, Indy Eleven, Jacksonville Armada, Miami FC and the New York Cosmos. Find out more about Minnesota United at MNUnitedFC.com, Facebook.com/MNUnitedFC, and on Twitter @MNUnitedFC.