Kitchener, Ont. – February 4, 2016 – Funperks, the first digital loyalty program in North America designed for patrons of the arts & culture community, was launched today by the Greater Philadelphia Cultural Alliance on a loyalty and gamification platform powered by LoyaltyMatch.
The Cultural Alliance describes Funperks as "a community rewards platform that allows patrons to earn points for engaging with the multitude of events, performances, and exhibits in Greater Philadelphia. Patrons earn Funperks points for their social engagement and frequent ticket purchases via Phillyfunguide and Funsavers, and can use them to redeem some amazing perks, such as free tickets to their favorite cultural institutions and unique, exclusive experiences like backstage passes and special access."
For now Funperks is being presented as a pilot program. It is anticipated that the full launch will take place in May and will be open to the Cultural Alliance's more than 400 member organizations, ranging from museums and dance companies to community art centers, historic sites, music ensembles and zoos.
Established in 1972, the Greater Philadelphia Cultural Alliance is that region's leading arts and cultural advocacy, research and marketing organization. Its mission is to "lead, strengthen and give voice to a diverse cultural sector that is making Philadelphia a world-class region to live, work, and play."
About LoyaltyMatch Inc.
LoyaltyMatch Inc. is a privately held loyalty and engagement-computing company that provides a cloud-based loyalty management and gamification platform. It is the leading developer of loyalty program platforms for entertainment venues, arts & culture groups and special events, offering the fastest path to the development and delivery of loyalty and engagement initiatives. LoyaltyMatch venues and events partners include 9:30 Club, Lincoln Theatre, Merriweather Post Pavilion, Greater Philadelphia Cultural Alliance, Blue Note Entertainment Group, McMenamins and the Kitchener Blues Festival. LoyaltyMatch Inc. is based in Kitchener, Ontario, Canada. For more information visit www.loyaltymatch.com.
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