Millennials and Boomers Love Experiences, but Who Attends More Concerts?
Thursday, September 24, 2015
Billboard (08/24/15) Peoples, Glenn
Millennials and baby boomers alike see experiences as an important part of a fulfilled life, according to an Eventbrite survey. The survey found 44 percent of boomers, defined in their survey by those ages 51 and older, attend more live events now than 10 years ago, and 54 percent reported having more time for live events. However, Ticketmaster's 2014 U.S. Live Event Attendee Study found that boomers, defined in the study as people ages 55 and over, only accounted for 22 percent of concertgoers, while millennials accounted for 35 percent, and middle-aged people made up 43 percent of attendees. In contrast, people 55 and older make up 34.6 percent of the U.S. population, millennials make up 35 percent, and middle-aged people account for 16.7 percent, according to U.S. Census data. There are more boomers than other groups that purchase expensive tickets to tours of legacy artists such as the Rolling Stones, Eagles, or Paul McCartney. Meanwhile, millennials tend to purchase more movie tickets than the other groups. To generate the revenue that legacy artists command, younger artists have to tour longer and charge less, the survey found.
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