San Francisco-based Vendini is taking a different approach to ticketing with the introduction of its Patron Connect app, which currently runs on iPads and will be expanded to iPhones and Android devices. Vendini founder Mark Tacchi says about 65 percent of the company's business consists of the nonprofit performing arts segment. Patron Connect tracks any purchase or transaction by guests on the app, and on the day of show, it displays tickets being purchased in real time. Updates continue until the venue decides to close ticket sales for that particular event. The ticket scanner feature enables venues to know the exact moment when a VIP enters so action can be taken by the venue to assign a staff member to him or her. The app also reveals "what his spending patterns are, how much he donated to the nonprofit, how much he sponsored, what tickets he has purchased in the past, what kinds of things he's got upcoming...and you can edit those things right there in the app," says Stephanie Phipps, development director for Thalian Hall in Wilmington, N.C. To fulfill the demand of its 2,200 members that represent close to 3,000 venues, including 350 universities and festivals, Vendini has 125 full-time employees with several engineers working on specific tasks and apps for the venue world.