Live Nation has announced two major deals in Europe, acquiring live music firm MAMA & Company in the U.K. via its joint venture with Gaiety Investments, and launching a new joint venture in Germany with music event promoter Marek Lieberberg. MAMA has been controlled by Lloyds since 2012, when the bank financed the management buyout that separated MAMA from the then-struggling HMV Group. "We are delighted to be welcoming new venues, and some that we have previously managed, into the group," says Live Nation U.K. chief Paul Latham. "MAMA has made great strides with their festivals and the creativity they have demonstrated will be complementary to LN-Gaiety's existing portfolio." The MAMA deal in the U.K. follows the new alliance in Germany. That joint venture will result in the creation of Live Nation Concerts Germany, led by Lieberberg, to promote musical performances and festivals in Germany, Austria, and Switzerland starting next January. Lieberberg's son Andre will become president of the new venture. In addition to strengthening Live Nation's presence in the German market as a promoter, the deal with provide a significant boost to Live Nation's Ticketmaster, which will serve as the main ticketing provider to the new venture.