Grateful Dead's Fare Thee Well Run Estimated to Earn Over $55 Million
Thursday, July 23, 2015
Billboard (07/07/15) Waddell, Ray
Grateful Dead's Fare Thee Well concert concluded in Chicago on July 5, breaking three consecutive post-renovation attendance records at Soldier Field stadium that were previously held by the U2 360 tour. There were 71,000 paid attendees on July 5, and the final tally could be as high as 212,000 paid attendance. Peter Shapiro, who produced the show in partnership with AEG subsidiary Madison House, notes on an average ticket price of about $120, attendance would produce a box office gross of $24.5 million. With two sold-out nights of about 130,000 attendance at Levi's Stadium in Santa Clara, Calif., during the previous weekend, along with VIP tickets for both shows, the Fare Thee Well tour could reach the $50 million gross predicted in Billboard in April. A wide range of merchandise, overseen by Global Merchandising Services, was available throughout the Soldier Field footprint. A person familiar with the operation estimates the three-night merchandising gross could exceed $5 million. Shapiro says pay-per-view numbers for Fare Thee Well "definitely will be biggest music based PPV ever," noting his own venues, Brooklyn Bowl in New York and the Capitol Theater in Port Chester, N.Y., did "very well." Brooklyn Bowl drew 800 paid Friday and Sunday night, while he says the Capitol did more than 1,000 paid each night.
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