Venues and artists are proactively pursuing safer ticket purchasing, and this year may see several significant developments in this area. Artists may follow the lead of performer Eric Church, who laid out guidelines for venues to block scalpers from scooping up tickets for his tour. One such venue was Minneapolis' Target Center, which identified 900 tickets that exceeded the sales limit for the event. “We were simply acting on the request of the artist to enforce the ticket limit so that more true fans could see the show at face value, there really wasn't much more to it than that,” notes Target Center's David Balcer. “With regard to the identification process, we simply compared names, addresses, credit cards, email, and IP Addresses.” Reports estimated some of the mass-purchased tickets were being offered online for more than $800, and Church's camp also is focusing on paperless tickets. Meanwhile, major businesses are using their clout in efforts to pass laws to toughen ticket selling on the secondary market, one example being a defeated Tennessee statute to force ticket brokers to register with the state. Ticketmaster aims to create competition for secondary sellers via its own TM+ resale program. Live Nation's Jacqueline Peterson says TM+ differs from legitimate resellers in that there is 100-percent assurance the ticket will be valid.