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Coachella Organizers in Deal With Hangout Music Festival

Friday, March 13, 2015   (0 Comments)

New York Times (01/12/14) Sisario, Ben

The organizers of the Coachella music festival announced they have struck a deal with the Alabama-based Hangout Music Festival, extending the partnership to help underwrite the smaller event. The agreement is part of a national branching out for Coachella producer and AEG Live subsidiary Goldenvoice, along with the Coachella brand. Goldenvoice forged a similar deal last year with Delaware's Firefly festival, and retail chain H&M recently unveiled a Coachella-branded clothing line. Coachella's 2014 ticket sales totaled $78 million, while Goldenvoice says Hangout sold slightly more than $10 million in tickets last year. “When we visited the festival we were absolutely blown away,” says Goldenvoice CEO Paul Tollett. “We haven’t found a fan or musician who doesn’t love this festival.” Hangout was first held in 2010 and is part of a trend of smaller events that grew in recent years as festivals have become an increasingly important component of the touring industry.


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