StubHub will function as a distribution channel for primary ticketed events via a new partnership with AudienceView. The integration of StubHub's platform with AudienceView's e-commerce/ticketing solution is designed to facilitate seamless, real-time inventory management and give AudienceView client venues greater volume, event discovery, and access, while StubHub will benefit from broader inventory in music and arts and improved customer service. “For us it’s about bringing the best possible distribution to our customers to allow them to move inventory and get access to patrons and fans who want access to their events,” says AudienceView CEO Mark Fowlie. AudienceView clients who opt into the StubHub distribution channel will receive customer-related data, and StubHub and AudienceView will collaborate to ensure customers understand the advantages of opting in. StubHub's Michael Katz says the integration will begin with manual processes and move on to more automated solutions. “The richer our event catalog is, the more search functionality we can provide to fans, the better we do and the more we satisfy consumers,” he notes. Fowlie does not anticipate all inventory being accessible from all channels. However, he expects AudienceView will process more than 45 million tickets and and almost $2 billion in transactions in 2014. Meanwhile, StubHub says it will add a fee to tickets that customers will be cognizant of.