Dainty Buys Into Premium Ticket Provider BangTango
Monday, January 19, 2015
The Music (Australia) (12/08/14) Fitzsimons, Scott
The Dainty Group touring company announced a formalization of its continuing alliance with BangTango, indicating an investment with the premium ticket provider. Dainty Group reportedly had an existing financial stake in BangTango, and plans to exploit sponsorship for first-access tickets. Dainty Group owner Paul Dainty stresses sponsorship and fan engagement opportunities as increasingly vital components of big tours. "It's not uncommon for BangTango-driven sponsorships to sell over 50,000 tickets, the equivalent to an additional, incremental, arena show in each market," he notes. However, Dainty Group's investment will not interfere with BangTango's ability to work with other promoters. “Of course, BangTango will continue working with a range of live entertainment promoters,” says BangTango founder Dan Popic. “In fact, we launched our sponsorship work with a Nine Live tour in April 2013 which has led to a potentially record breaking pre-sale for British group, One Direction.” Popic calls Dainty an "integral client" since the company's inception, and he notes BangTango will be branching out into musical theater, lifestyle, and sporting events.
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