San Francisco Business Times (09/23/14) Leuty, Ron
San Francisco-based Gametime United is a mobile ticket exchange that recently raised $4 million in capital from high-profile investors led by Accel Partners, and that also include former Yahoo president Jeff Mallett and Sacramento Kings owner Vivek Ranadivé. Gametime enables iOS or Android mobile device users to approach sports venues across 18 U.S. markets and purchase tickets that are loaded onto the handheld. Once purchasers choose the ranking of their option by discount, price, or section, Gametime generates a list of the top 25 to 50 choices of all of a venue's tickets in the app's inventory, which is stocked by other fans, the teams, and ticket sellers, with Gametime's technology running auctions to winnow down the best options for potential buyers. Customers can view photos from the ticket's section, double-tap to check out, and access a barcode that enables them to pass through the venue entrance. Gametime collects up to 10 percent per transaction, and convenience fees and other add-on costs are not charged. "I was interested in building software and thought we could make the user experience better," says Gametime CEO Brad Griffith. "But I didn't think it would grow as fast as we're growing." He notes Gametime's ticket sales climbed 50 percent month-over-month in August.