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Dice Wants to Be the First Gig Ticketing Giant That Music Fans Adore

Thursday, October 16, 2014   (0 Comments)

TechCrunch (09/18/14) Lomas, Natasha

U.K. music ticketing startup Dice offers disintermediation and booking fee removal so it can fulfill its promise to sell tickets at face value, and it has raised $1.6 million in outside capital so far. Dice shareholder ustwo is giving the company staff, technical knowledge to develop a strong back-end infrastructure to accommodate ticketing demand, and app design skills to create an appealing user interface. The startup also is tapping co-founder and U.K. music industry executive Phil Hutcheon's industry contacts to interest venues and promoters to enroll in the Dice platform. The company's founders say venues could be attracted to Dice even though they will not collect any booking fees because of the lure of sold-out gigs. In addition, they will be able to access fan data they could leverage to sell out future gigs. Hutcheon says the motivation behind Dice is the industry disruption caused by streaming services. Although the specifics of Dice's monetization strategy are unclear, the service is being cast as a freemium play, with opportunities to sell additional products and services to fans, as well as monetize the music interest information it will accrue via selling tickets. Another unique feature of Dice will be the curation of gigs and artists, with Dice music editor Jen Long functioning as curator. Because Dice is a mobile-only platform, it bypasses badly designed websites as well as bots that purchase tickets to sell at inflated prices.

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