The Tampa Bay Buccaneers are striving to raise game attendance by opening new ticket offices and launching a multifaceted campaign. Season ticket-holders have been renamed season-pass members, with access to not just home games but also events such as exclusive draft parties, closed practices, movie showings, and the unveiling of the Bucs' new uniforms this spring. The team also has implemented discount programs directed at a wide fan base, including military personnel, the LGBT community, and Crossfit enthusiasts. In addition, more than 10,000 tickets were sold in 2013 through a continuing fundraising program that gives area schools $5 from every Bucs ticket their students sell, with prizes to the most active schools. The increase in attendance last year came as the team made an extra effort to ensure home games would not be blacked out from local TV broadcasts by having the Bucs themselves cover the cost of unsold seats to reach the 85 percent minimum. "Everyone can't come to a game, [so] to be able to watch it on TV too, it's important for us," says Bucs coach Lovie Smith. "We feel like we're going to put a good product on the field, and we want as many as possible to be able to watch."