Live Nation's Ticketmaster unit has acquired Eventjoy and more deals are likely, says Live Nation CEO Michael Rapino. "On a global basis, there's obviously companies still out there that are in our space—ticketing and concerts on a global basis," Rapino says. "We'd love to consolidate and continue to grow." However, he does not anticipate there would be a dramatic, AOL-Time Warner-type deal. Eventjoy offers a mobile ticketing platform, analytics, and social-media marketing for do-it-yourself event organizers, in addition to such user tools as real-time notifications and venue maps on phones. The acquisition provides the company with an entry into the do-it-yourself platform. "You may want to go on there and put on your own show, your own birthday party, and sell 100 tickets to your friends...but eventually Eventjoy gets to list that product at the Ticketmaster page and give you bigger eyeballs and bigger access," Rapino says. He also views advertising to Live Nation's 60 million customers as a growth opportunity. The company sells ads at live shows, and also for its online streaming of concerts via a deal with Yahoo.