A Concert Promoter Realized the Ticketing System Was Broken, So He Decided to Fix It Himself
Thursday, September 18, 2014
Business Insider (08/29/14) Borison, Rebecca
Matt Jones, a former U.K. concert promoter, believes the ticketing system is broken and the creation of CrowdSurge is his attempt to fix it. Promoters rely on third-party platforms for exposure and marketing, but there really is nothing there, Jones says. "You don't go to Ticketmaster and say, 'Oh what show should I go to tonight?'" he notes. Launched in 2008, CrowdSurge offers behind-the-scenes technology that enables artists to take control of their tickets and sell directly to fans on their site. CrowdSurge works with 300 artists, including Arcade Fire, Paul McCartney, Lenny Kravitz, John Legend, and Macklemore, and sells tickets in 57 countries. The company sold tickets for 5,218 events in 2013, and already has sold tickets for 4,762 events through the first six months of 2014. Jones says CrowdSurge thinks of its client as the artist, while others focus on the promoter or the building. "But you don't go to Madison Square Garden to go to Madison Square Garden, you go because Coldplay is playing," he says.
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