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SFX and Viagogo Sign Five-Year, $75 Million Global Sponsorship Deal

Thursday, July 31, 2014   (0 Comments)
Billboard (06/20/14) Smirke, Richard

A $75 million sponsorship deal with EDM conglomerate SFX makes Viagogo the authorized source for resale tickets for all SFX festivals and events worldwide for the next five years. Viagogo already sells event tickets in 100 countries, and will expand geographically to match SFX's international operations. "Viagogo is all about enabling consumers to buy any ticket, for any event, anywhere in the world," says Viagogo CEO Eric H. Baker. "They can make the purchase in any language, in any currency, and on any device. Thanks to Viagogo, all global events are now local.” SFX is the largest producer of global live events and digital entertainment content for the electronic music culture. “A record number of people are traveling long distances to our premium electronic music events, so the ticketing experience has to be seamless,” says SFX Entertainment chairman Robert F.X. Sillerman. "Working together [with Viagogo] we have the key components to jump start our loyalty program and to offer unique benefits to our millions of fans."


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