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Record Demand for World Cup Tickets in Brazil

Monday, June 2, 2014   (0 Comments)
Wall Street Journal (05/14/14) Jelmayer, Rogerio; Dickerson, Marla

There is record demand for World Cup tickets in Brazil, according to FIFA marketing director Thierry Weil. The organization has already received 10 million requests for three million available seats, despite stadium-building setbacks, easily available second-tier match seats, and an eroding Brazilian fan base. FIFA held back thousands of tickets seats due to stadium construction delays in Curitiba, Cuiabá, Porto Alegre, and São Paulo as the country struggles to complete a record 12 venues and related infrastructure by June 12. FIFA also reserved 8 percent of the tickets for fans of the 16 teams that advance to later rounds of play. The top five countries purchasing World Cup tickets are Brazil (1.1 million), the United States (187,000), Germany (57,000), England (56,000), and Argentina (55,500). Weil says the highest ticket demand is for the opener, the final match, and all matches involving Brazil. However, he notes other matches also are selling briskly, and total sales are well ahead of where they were at this time in 2010, when South Africa was the host. FIFA previously reported record ticket demand for the Brazil event.

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