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Conference Survey Says…

Thursday, April 10, 2014   (0 Comments)

Every year after the Annual Conference & Exhibition we survey attendees and exhibitors. With the generous sponsorship of Turnkey Intelligence, the 2014 Conference survey results have been tallied.  We apprecaite all participants that took the time to respond and thought you might be interested in the results.

Statistics

  • 84% rated their overall experience at the conference as ‘excellent’
  • 30% were first-time attendees
  • The opportunity to network was the leading motivating factor to attend (64%)
  • Networking opportunities and relevance of topics covered were the conference features receiving the highest ratings
  • About three quarters of attendees (76%) spent between two and four hours in the Exhibition Hall
  • 72% claimed that overall the exhibitors were very relevant to their business
  • Among attendees, 47% found the 2014 Conference & Exhibition to be ‘better’ and 46% claimed it was ‘comparable’ to other industry conferences previously attended

Demographics

  • Gender split of conference attendees was fairly even, skewing slightly toward female (56%)
  • 35-44 years was the median age of attendees
  • Conference attendees were typically Directors (30%) or Managers (38%)
  • 45% of attendees recommend purchasing decisions while 20% are final decision makers
  • Performing arts, arenas/large venues and professional sports/college athletics made up two thirds of the conference attendees

Official Research Partner of INTIX


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