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Second Phase of World Cup Ticketing Successful

Tuesday, December 03, 2013   (0 Comments)

Around the Rings (11/13/13) Bisson, Mark

More than 220,000 tickets for the FIFA World Cup that were made available on a first-come, first-served basis in the second sales phase on Nov. 13 were bought out in just seven hours. When that number is added to the approximately 890,000 tickets sold in the random draw period following the first sales window, it means nearly 1.1 million of the 6.2 million World Cup tickets are now allocated. "The level of interest was impressive; in fact, [it was] four times greater than during the first sales window," notes FIFA marketing director Thierry Weil. About 62 percent of the tickets sold on Oct. 13 were bought by Brazilians and 38 percent by international fans, with the most international purchases from residents of the United States, Australia, Britain, and Argentina. "It was great to see that both internationals and Brazilians were aiming to grab the remaining tickets from the first batch of tickets made available," Weil says. "This clearly shows the huge appeal of attending the FIFA World Cup live in Brazil." More tickets will be made available on Dec. 8, two days following the World Cup draw in Salvador, Brazil. Included in this phase will be the 8 percent of tickets that are reserved exclusively for the fans of each one of the participating teams for each of their matches.


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