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Paperless Tickets Could Be a New Hit With Concert Fans

Thursday, November 14, 2013   (0 Comments)

Orlando Sentinel (FL) (09/16/13) Abbott, Jim

Singer Michael Bublé and other performers are adopting paperless ticketing in an effort to foil ticket scalpers and online ticket brokers who they believe inflate concert seat prices. Fans who purchase a ticket online or at a box office are given a transaction confirmation that they must present, along with a form of identification and the credit card used to pay for it, to gain admission to the venue. Orlando, Fla.'s Amway Center, which is hosting a Bublé concert in October, does not push for the paperless system when booking shows, but will use it at the requests of promoters and performers. "I think [paperless ticketing is] the wave of the future," says Amway Center director Allen Johnson. "I think that five years from now you won't see paper tickets. It'll be like the airlines." Michael Marion with the Verizon Arena in North Little Rock, Ark., says paperless ticketing is 75 to 100 percent effective in deterring online scalpers, many of whom are based out of town. Meanwhile, Pollstar editor Gary Bongiovanni says "the general feeling in the music business...is that anything that can be done to recapture money being siphoned off by the secondary ticket market and share it among the people on the line for the show is a good thing."

 

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